Hello all! I'd like to make some comments and answer questions from the discussion above. To start...
drandolph:
1) The tube assembly is quite short -- that's one of the things that allows the STRUdittle to be small. However, I can assure you I tested the unit with a variety of lengths, starting out long and decreasing. I measured the temperature on the plastic side, and have run the unit for time spans > 24 hrs, multiple times. No damage...no plastic creep. I even went so far as to purposely damage one of the bases, cutting out some chunks with a dremel and let it run. I then cranked the heat up way above extrusion temperature. It still held on like a champ. The bases are incredibly solid and overbuilt to last.
2) It specifies in the Kickstarter that the autospooler is in "beta" phase. In other words ... we're using them for testing, and will beef them up add some aesthetics before shipment. It also specifies on there that it's not a tension unit -- it uses a beam-breaking IR circuit to sense when there starts to become slack in the filament coming out.
3) We believe simple is better .... just remember the old engineering slogan "KISS".
4) We also specified in the Kickstarter that while the main unit is mostly complete, we were still working out wire routing and aesthetics. Please remember that Kickstarter design is for *prototypes*, and not finished products off the shelf.
5) Regarding the video: Yes, yes, yes... we know it needs improvement. Working on re-filming -- limited time to answer all replies on Kickstarter, replies on forums, continue shifting to production ready, run more tests that people are asking about and still have time for that day job! I personally felt the product was more important than the second half of the video (complete with disclaimer!), but maybe people want more show.
Lastly...no, I have never been in a frat, and yes, that is my normal voice and posture 
HiTempPrinter: You're correct, the makergear M2 puts out much better prints. I had a problem when putting out some of the parts that went on display, which turned out to be a loose setscrew on the y-axis. Took me a while to diagnose; I thought it was a software problem at first. It's putting out much cleaner prints now.
gr1f1th: We've worked on answering quite a few emails and comments. We passed our initial goal after just 10 hrs, so we haven't had time to make a comment in regard to that yet (day jobs!). However, everyone who has emailed with a question has gotten response(s).
RavensCrest: We have been experimenting with placement of the autospooler from the extruder, and there are optimal distances which we'll publish with documentation. The filament actually does have plenty of time to cool.
All in all, here's the takeaway I hope I can give:
-The STRUdittle has been in the works for quite some time, with significant modifications with each iterations. We've experimented with many concepts, and are finding out what works best. We're trying to offer a small package and a *very* reasonable price, and have a limited window to get it out on the market. It's been tested and has shown to be reliable. We're working at taking on everything at once, but please remember this is a start-up operation; limited resources so we have to allocate them carefully.
I welcome further comments/suggestions, please keep them coming 